About Us

We are a gender fluid clothing brand with a conscious effort to focus on individuality, sustainability, inclusivity and mindful buying, Our goal is the creation of artworks and clothing which inspires and provoke thought to see the quirk in all things ordinary yet uniquely odd. With the mission to reclaim the power of being in the left field…confidently being the odd one out. unabashedly untypical unusual and definitely strange in some way
Be an OdD.1 Wear an OdD.1

 So, here’s to building a tribe that says, “Normal is boring” one product at a time. Our clothing has no gender… HE. SHE. THEY… IT’S ALL OKAY!!

OUR TEAM

Meet Spark Plug, when he is not hiding behind his cheeky grin, he is busy looking at the world through an obscure perspective and then spinning it on its own head!!

Adding his own crazy twist to all things mundane and often overlooked, his innate desire to bring out the oddness in a world that otherwise forced us with stereotypical definitions of "normal".

His graphics aim at being a visual shoutout to standout!!And yeah, between his naps, video games and his precisely timed early evening chai, you can catch him fighting the itch to "BEAT THE NORMAL".

P.S. he also spends an obnoxious time on the golf course and making watchlists of series and movies that he never intends to see!!! JUST SAYING